Los Angeles, CA
Est. 2020
← Selected Work
Basal House Product — Small(busi)ness

One product, delivered across mobile and web.

Small(busi)ness is a Basal House product created to make the early stages of building a business feel more manageable. The platform brings structured checklists and business planning tools to iOS, Android, and the web while remaining intentionally simple to use.

TypeBasal House Product
PlatformsiOS, Android & Web
RoleProduct, design and engineering
StatusLive · 5,600+ downloads
Visit Small(busi)ness ↗
Small(busi)ness home screen: a personal greeting above “What’s your next step?”, a gradient next-step card, featured articles, and a prompt to pick a place to start.Home
Browse screen showing article categories such as Set Up Your Business and Build Your Brand, each with an article count and illustrated cards.Browse
A path called Start Here listing five numbered checklist articles to pick from.Path
A checklist article with guidance text, where each suggested action has a plus button to add it straight to the reader’s own checklist.Article
A saved plan called Website Launch showing a progress bar reading five of nine done, with completed items struck through.Checklist
The loop the product runs on: find where you are, read the guidance, add the steps, and watch the plan close out.

Overview

Small(busi)ness helps entrepreneurs organize the practical steps involved in starting and operating a small business through structured checklists and task management.

The product has been developed and maintained across iOS, Android, and web, creating a long-running example of Basal House’s cross-platform product development and stewardship.

Challenge

Small business planning can become overwhelming quickly, especially for people navigating unfamiliar operational requirements for the first time.

The product needed to turn that complexity into an approachable experience while maintaining consistent functionality and data across multiple platforms.

Basal House's Role

Basal House conceived, designed, engineered, launched, and continues to maintain the product.

The work spans mobile and web development, product architecture, backend systems, feature development, release management, and the ongoing evolution of the Smallness platform.

Small(busi)ness on the web: the headline “Big business energy, small business pace.” with sign-up and playbook calls to action, a light and dark theme toggle, and log in and sign up controls.
The web app — the same product, not a marketing page for it.
Founder Spotlights on the web: “Hear from real small business owners,” with a featured spotlight interview.
Founder Spotlights — editorial that turns into checklist items.

Approach

The experience centers on a simple product model that allows users to organize work into practical checklists and tasks without introducing unnecessary complexity.

The platform has evolved incrementally over time, adding features based on how people use the product while maintaining consistency across mobile and web.

That long-term ownership has required balancing new development with platform maintenance, operating system changes, release requirements, and the needs of an existing user base.

What We Built

  • iOS and Android applications
  • Web application
  • Checklist and task management system
  • Folders and organization tools
  • Shared product and data architecture
  • Backend services
  • Cross-platform releases and maintenance
  • Ongoing product development

Outcome

Small(busi)ness has received more than 5,600 downloads and remains available across iOS, Android, and web.

The product demonstrates Basal House’s ability to build, launch, maintain, and continue evolving a multi-platform product over time.

Capabilities

React NativeCross-Platform DevelopmentMobile DevelopmentWeb Application DevelopmentBackend DevelopmentProduct StrategyRelease Engineering
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