Client engagements and things we own.
Every project below was designed and built in-house. Client engagements are labeled as such; the rest are products Basal House develops and operates itself.
A complete website redesign and commerce experience for a West Hollywood fitness business, bringing memberships, classes, recovery, personal training, and trainer access into one clear customer journey.
A custom digital publishing platform for an independent magazine, combining website design, editorial systems, CMS-backed publishing, SEO, analytics, deployment infrastructure, and audience capture.
A cross-platform personal style product for organizing a digital closet, building outfits, tracking wear, and creating more intentional relationships with personal style.
A cross-platform planning and checklist application created for small business owners and aspiring founders, available across iOS, Android, and web.